Three of the recurring models as friends in one bedroom, each in her own outfit from Sri Lankan brands. They open their parcels together, each holds up her top, wears her look and shows its detail, then they stand together and share a laugh. Each product is named as it appears, and the end card lists all nine with prices, one column per friend. RV-M01: Mimosa frill top, GFLOCK navy bias skirt, Arienti black straw crossbody. RV-M02: Arienti Selina linen top, Mimosa printed bias skirt, Arienti raffia bag. RV-M03: Arienti Noah linen top, GFLOCK low waist linen pant, Arienti square satchel. A test, not a live post: check stock before posting.
A haul-style story in one bedroom: the top arrives, she holds it up, pairs it with the skirt from another brand, then wears the full look. Mimosa frill top, GFLOCK navy bias skirt, Arienti black straw crossbody. Each product is named as it appears, and the end card lists all three with prices. A test, not a live post: check stock before posting.
Two new looks with the same model, setting, light and camera move: a 5-second walk and half-turn, then the end card. Look 3: Mimosa frill top, GFLOCK navy bias skirt, Arienti black straw crossbody. Look 4: Arienti Selina top, Mimosa printed bias skirt, Arienti moon raffia bag. Several items were sold out at the time, so these are tests, not live shop-the-look posts.
Detail-led cut: her face, then a hand smoothing the linen; close-ups of the weave and buttons; the bag clasp; a hem-level walk; the full look; then the end card with listing prices. A and B are identical except for the first two seconds, to test which hook holds viewers longer.
Five recurring models, each original and fictional, cast to reflect the customers Sri Lankan brand imagery often leaves out: deeper skin tones, curls, larger sizes and older women. RV-M01, RV-M02 and RV-M03 are approved and in use; RV-M04 and RV-M05 are options awaiting approval, with the recommended pick named under each set.
Team feedback asked for models who look a bit more attractive while staying real. Research on attraction points to things we can style rather than change in the face: a confident open smile, eye contact, an open stance, a warm healthy glow and warm, flattering light. Lighter skin and slimmer bodies don't help: in a 2025 study, South Asian women were more likely to buy when the ad showed a South Asian model than a White one. Plain reference photos switch all of that off on purpose, so they undersell every model.
Mid-twenties, warm golden-brown skin with a natural glow, long glossy black hair, soft glam makeup, a confident full smile. Cast for going-out, party and occasion pieces, and kept visibly different from the other five.
